Leadership Essentials: Building Your Leadership Brand – 2014
When one thinks of an executive to emulate, there are a select few consistently held up as “C-Suite Heroes”, such as Jack Welch or Meg Whitman. These individuals have a defined perception of being great leaders for specific reasons and have a well-defined “brand” by which they are widely known. By understanding and defining their unique leadership brand by which they want to be known and setting defined goals, leaders can accelerate the pace of their career while also achieving a bigger role in corporate strategic direction.
Facilitator, Beth Miller, Founder and President of Executive Velocity Inc., a leadership development and talent management advisory firm, puts her significant experience working with business leaders and emerging managers to work by helping attendees develop a plan of action to define their own brand and participate more at the cross-functional strategic level, as well as provides real world examples to show concepts in action. In addition, human resources leaders will learn how to apply this brand and thinking to drive greater engagement and innovation within their team and employee community, increasing the desirability of the organization and an employer of choice for key talent.
• Evaluation of individual values, goals and drivers
• Definition of the key things the attendee wants to be known for or associated with
• First steps to develop a plan to build a unique leadership brand based on priorities, values and goals
• Applying this plan to increase strategic participation and build stronger employee engagement